Keyword Help Sell Houses Faster And For More Money

Dated: January 16 2020

Views: 1153

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According to an industry analysis of listing descriptions from more than 2 million homes sold in the last few years, houses with listing that contain certain keywords often sell faster and for more money. 

Analysts found that listings mentioning "barn doors" - rustic sliding doors often used in kitchen pantries or bedroom closets - saw the highest increase in sale price at 13.4%. Other phrases with increase purchase prices include:

  • Shaker cabinetry               9.6%

  • Farmhouse sink                 7.9%

  • Subway tile                         6.9%

  • Quartz                                  6.0%

Keywords were also associated with quicker sale times. Houses with "subway tile" in the listing sold 63 days faster than expected, followed by:

  • Farmhouse sink                  58 days

  • Barn door                             57 days

  • Quartz                                   50 days

  • Pendant light                      48 days

Overall, homes described as "craftsman" performed better than any other design style analyzed. If you're interested in what designs or features we can highlight for you and how our marketing techniques have proven to sell homes faster and for more money, give us a call: 916.283.7427 or email us at:

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Rachel Librach - CalDRE #02081922

I understand that buying a home can often times be one of the biggest financial decisions of a person's life. Not only can the whole process seem stressful, emotional, and time consuming, but if you a....

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