Selling A Home During The Winter Season

Dated: 08/29/2019

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For a large portion of the country, winter means the real estate market tends to slow down. Families with children, who don't want to move during the school term, and cooler temperatures can send potential home buyers into hibernation.

Just because the market slows down, does not mean it comes to a complete stop. The coming 2020 spring is expected to be a strong seller's market, with many first-time home buyers searching for affordable housing. Some of the early birds are bound to take advantage of the winter months to start looking for a place to call their own.Image title

Here are a few tips to give your home an edge during the winter selling season:

  • Spruce up the outside. Curb appeal is something that matters all year long. In areas where landscaping is affected, it can be tough to achieve the vest look on the outside of the house. Try adding some potted evergreen shrubs by the front entry and extra lighting around the landscaping and driveway.

  • Light up the inside.Make the most of any front-facing windows you have by raising the blinds and turning on all the lights. When potential home buyers stand in the front yard, they should be able to visualize the warm, cozy life they could be having inside.Image title

  • Touch up the paint.A clean, freshly painted front door and trim beckon potential buyers to come inside. Consider painting the door or shutters a bright color to stand out.

  • Highlight cozy features inside the home.If you have a fireplace, make sure the mantel is staged and the fire is lit when prospective buyers walk through. Emphasize the coziness of the living room, den or great room with green houseplants and fresh or silk flower arrangements.

As we move into the winter months as well, keep in mind that winter is the season for celebration, and that gives you a good reason to put up some holiday decorations to give your home a happy, cheerful, and friendly vibe. But this is Image titlenot the time to decorate your house like a Christmas tree. Loudly laughing Santas, noisy symbols, and bright colored decorations are better scaled down or not used at all. Instead, neutral decor, some twinkling lights, one or two simple wreaths, and a small Christmas tree will strike the right note. These simple touches can really help potential buyers visualize their own family celebrations during the holidays.

Remember that winter decorations are fine and can even help you sell a house, provided they add elegance and warmth. If you choose to skip holiday decorations consider adding warm and fluffy textiles like drapery, throw blankets and area rugs to bring in warmth to your interiors. 

I offer all my clients FREE staging services that will be sure to draw buyer's eyes and invite them into your home! For more tips and staging techniques, feel free to contact me.

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Rachel Librach - CalDRE #02081922

I understand that buying a home can often times be one of the biggest financial decisions of a person's life. Not only can the whole process seem stressful, emotional, and time consuming, but if you a....

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